Diamond Whopper ➝ Burger King
We created an exclusive and 100% risk-free business model.
Faced with an endless price war, Burger King reinvented how coupons reach customers. Using Free Fire, the most-played mobile game in Brazil, we created the Diamond Whopper – a coupon embedded in the game itself.
Players could screenshot the coupon, buy a Whopper, and redeem in-game diamonds, transforming gaming passion into real-world purchases. The result? A 100% risk-free business model that merged entertainment and e-commerce like never before.
ROLE
Creative Director
CLIENT
Burger King
AGENCY
DDB Brazil
YEAR
2019
01—
Case Study
02—
Visual
An authentic and integrated way to speak the shopper's language.
03—
Sponsor Activation
MVP - MOST VALUABLE PLAYER
We made a crown, inspired by the highest rank in the game, to honor the best player of the Free Fire Pro League season.
Burger King and Free Fire ignite the gaming world in Brazil with an unprecedented partnership
Nerdlicious
04—
Promo Video
05—
Reactions
06—
Coupon Screen
