Creative Director+
Art Director+
Strategic Thinker+
Dad+
BJJ+
Scuba Diver
EN
Creative Director with a background in art direction and an obsession with finding new angles for every challenge.
Over the past two decades, I’ve worked in marketing for a pharmacy chain, as a web developer and designer, before eventually finding my way into advertising.
Since then, I’ve turned a coupon program into a new revenue stream for one of the world’s largest fast-food chains, seen a zero-budget project gain national media attention, and shot campaigns with people I never imagined I’d get to meet. Along the way, I learned firsthand that getting a good idea made can sometimes be more challenging than coming up with the idea itself.
My work has spanned advertising, branding, digital, brand experience, technology, social and innovation, but the starting point has always been the same: understand the problem deeply, build a strategy, and find the tension everyone else was overlooking.
Over time, I began leading teams and major accounts, while moving closer to the business side, operations and direct client relationships. Today, I connect concept, craft, strategy and business thinking without treating them as separate disciplines.
As a leader, I try to give teams clarity, inspiration and room to explore, shielding them from as much unnecessary pressure as I can while still pushing the work further.
Born and raised in Rio, I’ve always moved between different circles, people and influences. I can’t say whether that taught me to look for different points of view, or whether it’s simply a restlessness that has always been part of who I am.
PT
Diretor de Criação com formação em direção de arte e uma obsessão por encontrar diferentes ângulos para os desafios.
Ao longo das últimas duas décadas, passei pelo marketing de uma rede de farmácias, fui desenvolvedor e designer web até finalmente chegar à publicidade.
De lá pra cá, transformei um programa de cuponagem em uma nova fonte de receita para uma das maiores redes de fast-food do mundo, vi um projeto sem verba ganhar repercussão nacional e gravei com gente que nunca imaginei conhecer. Aprendi, na prática, que romper as barreiras que cercam uma boa ideia às vezes é mais desafiador do que ter a ideia.
Meu trabalho atravessou publicidade, branding, digital, brand experience, tecnologia, social e inovação, mas o ponto de partida continua o mesmo: entender profundamente o problema, construir uma estratégia e encontrar a tensão que ninguém estava olhando.
Com o tempo, passei a liderar times e grandes contas e me aproximei cada vez mais do negócio, da operação e da relação direta com clientes. Hoje conecto conceito, craft, estratégia e pensamento de negócio sem tratá-los como disciplinas separadas.
Como líder, tento dar ao time clareza, repertório e espaço para explorar, absorvendo o máximo possível das pressões desnecessárias e, ao mesmo tempo, provocando para que o trabalho vá mais longe.
Nascido e criado no Rio, sempre circulei entre diferentes grupos, pessoas e referências. Não sei dizer se foi isso que me ensinou a procurar outros pontos de vista ou se é simplesmente uma inquietude que sempre fez parte de mim.
Experience
DRUM (Omnicom Media)
Creative Lead / Head of Art
2025-2026
IPG Mediabrands LATAM
Creative & Media Innovation Consultant
2023-2025
Ampfy
Creative Director
2022-2023
VML
Creative Director
2020-2022
TracyLocke DDB
Creative Director
2018-2020
RAPP Worldwide
Creative Supervisor & Content Lead
2017-2018
Artplan
Creative Supervisor
2015-2017
NBS (Dentsu Group)
Art Director
2011-2015
GiovanniDraftFCB
Art Director
2010-2011
Manufatura (M&C Saatchi Partner)
Co-Founder & Digital Director
2008-2010
…
Working with advertising and marketing since 2002.
Some Clients
Burger King
Pfizer
PepsiCo
Mercado Livre
Geely
Volkswagen
Jeep
L’Oréal
O Boticário
Nespresso
The Coca-Cola Company
Outback Steakhouse
Unilever
Johnson & Johnson
Bradesco
AfroReggae
Betano
Rock in Rio
Claro Telecom
Nio Internet
Awards
Cannes Lions Bronze (Pharma - Film Craft) - 2020/21
Cannes Lions Shortlist (Pharma - Use of Music) - 2020/21
Clio Health Awards Silver (Cinematography) - 2019
Clio Health Awards Silver (Direction) - 2019
Clio Health Awards Bronze (Short Form) - 2019
Clio Awards Shortlist (Film) - 2019
OneShow Shortlist (Film Craft) - 2023
London International Awards Bronze (Health) - 2019
London International Awards Finalist (Film Craft) - 2019
NY Festival Global Awards Silver (Cinematography) - 2019
NY Festival Global Awards Silver (Direction) - 2019
NY Festival Global Awards Finalist (Script) - 2019
NY Festival Global Awards Finalist (Short Form) - 2019
Effie LATAM Awards Shortlist (Cuidado de la salud) - 2021
Effie Awards Shortlist (Brand Experience) - 2022
Effie Awards Bronze (Promo) - 2020
Effie Awards Shortlist (Low Budget) - 2020
El Ojo de Iberoamérica Gold (Film) - 2023
El Ojo de Iberoamérica Gold (Media Use) - 2020
El Ojo de Iberoamérica Silver (Promo) - 2020
El Ojo de Iberoamérica Silver (Cinematography) - 2019
El Ojo de Iberoamérica Silver (Direction) - 2019
El Ojo de Iberoamérica Bronze (Photography) - 2019
El Ojo de Iberoamérica Shortlist (Art Direction) - 2019
Ciclope Latino Shortlist (Editing) - 2023
Ciclope Latino Shortlist (Cinematography) - 2023
Globes Awards Gold (Media Use) - 2020
Globes Awards Gold (Low Budget) - 2020
Globes Awards Gold (Mobile Campaign) - 2020
Globes Awards Silver (Brand Buiding) - 2020
Globes Awards Shortlist (Social Cause Campaign) - 2020
Clube de Criação Shortlist (Film) - 2023
Clube de Criação Shortlist (Editing) - 2023
Clube de Criação Shortlist (Photography) - 2023
Clube de Criação Shortlist (Direct Promo) - 2022
Clube de Criação Shortlist (UGC) - 2021
Clube de Criação Shortlist (Social Media) - 2021
Clube de Criação Shortlist (Business/Restaurants) - 2021
Clube de Criação Shortlist (Animation) - 2020
Clube de Criação Shortlist (Direction) - 2020
Clube de Criação Shortlist (Art Direction) - 2020
Clube de Criação Shortlist (Photography) - 2020
Shots Awards Americas Shortlist - 2023
Brazilian Association of Cinematography Shortlist (Cinematography) - 2023
MMA Smarties Awards Shortlist (Brand Experience) - 2023
MMA Smarties Awards Shortlist (Social Media) - 2023
MMA Smarties Awards Shortlist (Launch of Products) - 2023
MMA Smarties Awards Shortlist - 2021
GROW+ Innovation Awards (Cultural Innovation) - 2020
Echo LATAM Gold (Social Media) - 2018
Echo LATAM Silver (Brand Content) - 2018
Lusos Awards Silver (Brand Content) - 2018
Lusos Awards Silver (Social Media) - 2018
Lusos Awards Silver (Creative Effectiveness) - 2018
ABEMD Silver (Social Media) - 2018
Best Ads - Best Web Film - 2018
DMA Echo Awards NY Bronze - 2017
DMA Echo Awards NY Shortlist - 2017
Colunistas Awards Bronze (Digital Media) - 2012
Achievements
PepsiCo’s Highest Engagement Campaign for Ruffles - 2022/2023
Contributed to TracyLocke DDB being named Agency of the Year at the AMPRO Globes Awards, the Brazilian edition of the MAA Worldwide Globes Awards - 2020
For Burger King — Citizenship Award in Respect for LGBT+ Diversity - 2019
Shots - Best of July 2019
Best Ads on TV — Best of the Week/Top 6 - Jan 2018
Youtube Ads Leaderboard - July 2016
.FLA — Best Animation - 2009
Guardian Angel (Bayer Pet) — Pioneering technology with a 75% success rate in locating lost pets across a base of 50,000+ animals - 2008
Jury Participation
Effie Awards Jury Member — 2023
Talks & Lectures
ESPM University — 2010
Afya University — 2022
Publications
Get in touch
If you made this far
we should definitely
have a chat.
:)