I’m passionate about creating stories that generate empathy and connection with the consumer, regardless of the format and platform.

With more than 18 years' experience, I have worked at well-known advertising agencies such as FCB, NBS/Dentsu Group, Artplan, DM9DDB and VMLY&R, winning more than 50 global and regional awards at major award shows such as Cannes Lions, Clio Awards, One Show, LIA Awards, NY Festival and Effie.

Multidisciplinary creative, but with a background in art direction, I've been leading creative teams since 2016, starting as ACD and since 2019 acting as CD. I really enjoy working with different profiles, ages and talents because I believe that diversity promotes restlessness, enriches creativity, generates value and brings results, including for business. It also acts as an engine for innovation.

If you'd like to chat and get to know me a little better, just get in touch 😉
➝ brunoathayde@gmail.com


Some achievements I'm most proud of:

In 2007, I was part of the team that proposed and developed Guardian Angel for Bayer Pet, a pioneering technology service at the time that helped track down dogs and cats that had lost their owners. In 1 year of operation, more than 75% of lost animals were found in a base of 50 thousand registered pets.

In 2008, I was invited to help set up M&C Saatchi's digital operation in Brazil.

In 2016, I was part of the team that created the Gender Dictionary, a pioneering project at the time that sought to clarify issues about gender and sexuality, gaining significant notoriety in the main news programs in the country.

In 2017, I was part of the team that won the Youtube Leaderboard Brazil for L'Oréal, making less remembered brands win first place, above the main beauty brands.

In 2019 and 2020, I contributed to TracyLocke DDB (newcomer to Brazil) having creative relevance in the national and international market, winning 17 international awards, including the Cannes Lions, Clio and LIA Awards, El Ojo and Effie LATAM.

Also in 2019 and 2020, I was part of the team that won the Agency of the Year award at the Global Awards and that contributed to DDB Latina being elected the Ibero-American network of the year at El Ojo for two consecutive years.

Again in 2019, I was part of the team that created the Rainbow Crosswalk campaign for Burger King, helping the brand win the Citizenship Award in Respect of LGBT+ Diversity.

Still in 2020, I was part of the team that modernized Outback's communication in Brazil and created a campaign platform for Comic Con considered the most interesting by critics.

In 2022 and 2023, I was part of the team that created the two most engaging campaign in the history of PepisCo in Brazil for Ruffles.

Also in 2023, I was a part of the Effie Awards Jury.

AGENCIES

Ampfy
VMLY&R
TracyLocke DDB
Publicis
F.Biz (WPP Company)
RAPP Worldwide
Santa Clara (M&C Saatchi Partner)
Artplan
NBS (Dentsu Group)
Giovanni+DraftFCB
Agência3
Manufatura (M&C Saatchi Partner)

SOME CLIENTS

BMW
Burger King
Pepsi
Ruffles
Nespresso
Outback Steakhouse
Pfizer
Johnson & Johnson
Oi Telecom
TIM Telecom
Claro Telecom
L’Oréal
O Boticário
SC Johnson
KitchenAid
Globo Group
Viacom
Rock in Rio
Kaizen Gaming (Betano)
Bradesco
Experian
AkzoNobel (Coral/Dulux)
Petrobras
Eletrobrás

AWARDS

Cannes Lions Bronze (Pharma - Film Craft) - 2020/21
Cannes Lions Shortlist (Pharma - Use of Music) - 2020/21
Clio Health Awards Silver (Cinematography) - 2019
Clio Health Awards Silver (Direction) - 2019
Clio Health Awards Bronze (Short Form) - 2019
Clio Awards Shortlist (Film) - 2019
OneShow Shortlist (Film Craft) - 2023
London International Awards Bronze (Health) - 2019
London International Awards Finalist (Film Craft) - 2019
NY Festival Global Awards Silver (Cinematography) - 2019
NY Festival Global Awards Silver (Direction) - 2019
NY Festival Global Awards Finalist (Script) - 2019
NY Festival Global Awards Finalist (Short Form) - 2019
Effie LATAM Awards Shortlist (Cuidado de la salud) - 2021
Effie Awards Shortlist (Brand Experience) - 2022
Effie Awards Bronze (Promo) - 2020
Effie Awards Shortlist (Low Budget) - 2020
El Ojo de Iberoamérica Gold (Media Use) - 2020
El Ojo de Iberoamérica Silver (Promo) - 2020
El Ojo de Iberoamérica Silver (Cinematography) - 2019
El Ojo de Iberoamérica Silver (Direction) - 2019
El Ojo de Iberoamérica Bronze (Photography) - 2019
El Ojo de Iberoamérica Shortlist (Art Direction) - 2019
Ciclope Latino Shortlist (Editing) - 2023
Ciclope Latino Shortlist (Cinematography) - 2023
Globes Awards Gold (Media Use) - 2020
Globes Awards Gold (Low Budget) - 2020
Globes Awards Gold (Mobile Campaign) - 2020
Globes Awards Silver (Brand Buiding) - 2020
Globes Awards Shortlist (Social Cause Campaign) - 2020
Clube de Criação Shortlist (Film) - 2023
Clube de Criação Shortlist (Editing) - 2023
Clube de Criação Shortlist (Photography) - 2023
Clube de Criação Shortlist (Direct Promo) - 2022
Clube de Criação Shortlist (UGC) - 2021
Clube de Criação Shortlist (Social Media) - 2021
Clube de Criação Shortlist (Business/Restaurants) - 2021
Clube de Criação Shortlist (Animation) - 2020
Clube de Criação Shortlist (Direction) - 2020
Clube de Criação Shortlist (Art Direction) - 2020
Clube de Criação Shortlist (Photography) - 2020
Shots Awards Americas Shortlist - 2023
Brazilian Association of Cinematography Shortlist (Cinematography) - 2023
MMA Smarties Awards Shortlist (Brand Experience) - 2023
MMA Smarties Awards Shortlist (Social Media) - 2023
MMA Smarties Awards Shortlist (Launch of Products) - 2023
MMA Smarties Awards Shortlist - 2021
GROW+ Innovation Awards (Cultural Innovation) - 2020
Echo LATAM Gold (Social Media) - 2018
Echo LATAM Silver (Brand Content) - 2018
Lusos Awards Silver (Brand Content) - 2018
Lusos Awards Silver (Social Media) - 2018
Lusos Awards Silver (Creative Effectiveness) - 2018
ABEMD Silver (Social Media) - 2018
Best Ads - Best Web Film - 2018
DMA Echo Awards NY Bronze - 2017
DMA Echo Awards NY Shortlist - 2017
Colunistas Awards Bronze (Digital Media) - 2012

OTHER RECOGNITIONS

Effie Awards Jury Member - 2023
PepsiCo's Increased Engagement Campaign for Ruffles - 2022/2023
I have contributed to TracyLocke DDB being named the agency of the year of Global Awards - 2020
For Burger King - Citizenship Award in Respect for LGBT+ Diversity - 2019
Shots - Best of July 2019
Best Ads on TV - Best of the Week/Top 6 - Jan 2018
Youtube Ads Leaderboard - July 2016
.FLA - Best Animation - 2009