Creative Director with 20+ years of experience leading brand growth and innovation for companies such as Geely, Volkswagen, PepsiCo, Whirlpool, Burger King, Pfizer, Johnson & Johnson, Nespresso, L'Oréal, Mercado Livre, Bradesco, O Boticário, The Coca-Cola Company, Petrobras and Kaizen Gaming.
Throughout my career, I have led multidisciplinary teams, built digital operations (such as M&C Saatchi’s in Brazil), and transformed creative potential into tangible brand and business results.
🔹 Selected initiatives with real impact:
• Guardian Angel (Bayer Pet) — a pioneering technology with a 75% success rate in locating lost pets across a base of over 50,000 animals;
• Gender Dictionary (AfroReggae) — a collaborative platform with strong cultural impact and nationwide media coverage across major outlets;
• Diamond Whopper (Burger King) — creation of a new revenue stream through an innovative in-game commerce model;
• Beautiful Dreamer (Pfizer) — an awareness campaign that connected patients and healthcare professionals, driving a measurable increase in demand for treatment within the public healthcare system.
I believe in a kind of creativity that goes beyond communication, one that simplifies complexity, builds cultural relevance, and drives real business impact.
🔹 Teaching, lectures and speeches:
• ESPM University — 2010
• Afya University — 2022
If you'd like to chat and get to know me a little better, just reach out 😉 ➝ brunoathayde@gmail.com
🤙 Experience
DRUM
Head of Art
2025-2026
IPG Mediabrands LATAM
Creative Consultant, Media Innovation
2023-2024
Ampfy
Creative Director
2022-2023
VML
Creative Director
2020-2022
DM9 DDB
Creative Director
2018-2020
RAPP Worldwide
Creative Supervisor & Content Lead
2017-2018
Artplan
Creative Supervisor
2015-2017
NBS (Dentsu Group)
Art Director
2011-2015
GiovanniDraftFCB
Art Director
2010-2011
Manufatura (M&C Saatchi Partner)
Co-Founder & Digital Director
2008-2010
✏️ Some Clients
Geely
Volkswagen
BMW
Burger King
Pepsi
Ruffles
Nespresso
Outback Steakhouse
Pfizer
Johnson & Johnson
Oi Telecom
TIM Telecom
Claro Telecom
L’Oréal
O Boticário
SC Johnson
KitchenAid
Globo Group
Viacom
Rock in Rio
Kaizen Gaming (Betano)
Mercado Livre
Bradesco
Experian
AkzoNobel (Coral/Dulux)
Petrobras
Eletrobrás
⭐ Awards
Cannes Lions Bronze (Pharma - Film Craft) - 2020/21
Cannes Lions Shortlist (Pharma - Use of Music) - 2020/21
Clio Health Awards Silver (Cinematography) - 2019
Clio Health Awards Silver (Direction) - 2019
Clio Health Awards Bronze (Short Form) - 2019
Clio Awards Shortlist (Film) - 2019
OneShow Shortlist (Film Craft) - 2023
London International Awards Bronze (Health) - 2019
London International Awards Finalist (Film Craft) - 2019
NY Festival Global Awards Silver (Cinematography) - 2019
NY Festival Global Awards Silver (Direction) - 2019
NY Festival Global Awards Finalist (Script) - 2019
NY Festival Global Awards Finalist (Short Form) - 2019
Effie LATAM Awards Shortlist (Cuidado de la salud) - 2021
Effie Awards Shortlist (Brand Experience) - 2022
Effie Awards Bronze (Promo) - 2020
Effie Awards Shortlist (Low Budget) - 2020
El Ojo de Iberoamérica Gold (Film) - 2023
El Ojo de Iberoamérica Gold (Media Use) - 2020
El Ojo de Iberoamérica Silver (Promo) - 2020
El Ojo de Iberoamérica Silver (Cinematography) - 2019
El Ojo de Iberoamérica Silver (Direction) - 2019
El Ojo de Iberoamérica Bronze (Photography) - 2019
El Ojo de Iberoamérica Shortlist (Art Direction) - 2019
Ciclope Latino Shortlist (Editing) - 2023
Ciclope Latino Shortlist (Cinematography) - 2023
Globes Awards Gold (Media Use) - 2020
Globes Awards Gold (Low Budget) - 2020
Globes Awards Gold (Mobile Campaign) - 2020
Globes Awards Silver (Brand Buiding) - 2020
Globes Awards Shortlist (Social Cause Campaign) - 2020
Clube de Criação Shortlist (Film) - 2023
Clube de Criação Shortlist (Editing) - 2023
Clube de Criação Shortlist (Photography) - 2023
Clube de Criação Shortlist (Direct Promo) - 2022
Clube de Criação Shortlist (UGC) - 2021
Clube de Criação Shortlist (Social Media) - 2021
Clube de Criação Shortlist (Business/Restaurants) - 2021
Clube de Criação Shortlist (Animation) - 2020
Clube de Criação Shortlist (Direction) - 2020
Clube de Criação Shortlist (Art Direction) - 2020
Clube de Criação Shortlist (Photography) - 2020
Shots Awards Americas Shortlist - 2023
Brazilian Association of Cinematography Shortlist (Cinematography) - 2023
MMA Smarties Awards Shortlist (Brand Experience) - 2023
MMA Smarties Awards Shortlist (Social Media) - 2023
MMA Smarties Awards Shortlist (Launch of Products) - 2023
MMA Smarties Awards Shortlist - 2021
GROW+ Innovation Awards (Cultural Innovation) - 2020
Echo LATAM Gold (Social Media) - 2018
Echo LATAM Silver (Brand Content) - 2018
Lusos Awards Silver (Brand Content) - 2018
Lusos Awards Silver (Social Media) - 2018
Lusos Awards Silver (Creative Effectiveness) - 2018
ABEMD Silver (Social Media) - 2018
Best Ads - Best Web Film - 2018
DMA Echo Awards NY Bronze - 2017
DMA Echo Awards NY Shortlist - 2017
Colunistas Awards Bronze (Digital Media) - 2012
✨ Other Recognitions
Effie Awards Jury Member - 2023
PepsiCo's Increased Engagement Campaign for Ruffles - 2022/2023
I have contributed to TracyLocke DDB being named the agency of the year of Global Awards - 2020
For Burger King - Citizenship Award in Respect for LGBT+ Diversity - 2019
Shots - Best of July 2019
Best Ads on TV - Best of the Week/Top 6 - Jan 2018
Youtube Ads Leaderboard - July 2016
.FLA - Best Animation - 2009