With Aurora, it only gets better ➝ Aurora

We introduce a new positioning to show that any occasion gets better with Aurora.

Aurora is one of Brazil's most traditional food brands, looking to strengthen its market presence by connecting more deeply with consumers, showing that its products elevate any consumption occasion, from a simple breakfast to a barbecue with friends.

We launched a new brand positioning, "Se tem Aurora, só melhora," (With Aurora, it only gets better), featuring Brazilian stars Eliana and Thiaguinho as brand ambassadors, highlighting product versatility and bringing emotion and proximity to the everyday lives of Brazilian families.

ROLE
Head of Art and Concept

CLIENT
Aurora

AGENCY
DRUM

YEAR
2026