Your great journey begins now ➝ Geely

We chase the stars to prove that long journeys don’t need stops.

To launch Geely's new plug-in hybrid SUV, we highlighted the EX5 EM-i's impressive 1,300km range through a great journey between father and daughter. We invited the Hilbert family, one of Brazil's most famous families, featuring Rodrigo Hilbert and his daughter Maria on a road trip in search of a starry sky.

Under the tagline "Sua grande jornada começa agora" (Your great journey begins now), the campaign explores the SUV's versatility, technology, and efficiency, reinforcing that the vehicle is ideal for both urban use and long trips without range anxiety.

ROLE
Head of Art and Concept

CLIENT
Geely

AGENCY
DRUM

YEAR
2026