Creative Director • Art Director
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Beautiful Dreamer

Beautiful Dreamer ➝ Pfizer


WE HAVE SHOWN THAT DREAMS DO NOT NEED TO BE INTERRUPTED BY A RARE DISEASE.

Familial Amyloid Polyneuropathy (FAP) is a rare genetic disease that causes insensitivity in the body, chronic pain, muscle atrophy, and loss of movement. It has no cure, but its treatment can pause the progression of the disease. The film raises awareness about the symptoms and signals that there is a treatment for this still little-known disease, bringing awareness to both the general public and doctors.

 
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ROLE // Creative Director and Concept
CLIENT // Pfizer
AGENCY // DDB Brazil
YEAR // 2019