WE TELL REAL STORIES TO END A NEGATIVE PERCEPTION.

Serasa Experian is services for supplier management, acquisition and credit granting, fraud and validation. One of Serasa's most popular protection services has always been associated with something negative, preventing the market from being able to widely know a range of other support and development services for businesses. With this in mind, we created a campaign to reverse this perception with real stories, showing that Serasa Experian is helping to build positive stories for businesses.

// TRUEVIEW ADs

Most brands struggle to keep their ads from being skipped, but we simply encouraged people to click on the Skip Ad button. We stimulated the audience's curiosity and made the viewing rate three minutes above average for this type of advertisement.