WE INVITED CONSUMERS TO CREATE THEIR OWN FANFICS AND TURNED THEM INTO ANIMATED MEMES.

"Not a fic, it's a Feat" jokes with internet fanfic creators and invites consumers to create alternative stories about how the new flavors of Ruffles were created. The campaign features the presence of Flork (@florkofcows), a meme icon and a true sensation for Gen Z.

// INFLUENCERS

Major influencers also participated in the campaign by creating their own fanfics, such as Gustavo Stockler (@gusta) and Fellipe Sena (@pkllipe).