Metaverse Burger ➝ Outback Steakhouse
WE USED THE METAVERSE AS A META-COMMERCE PLATFORM.
For years, Outback has been sponsoring Comic Con, but with the delay in Covid-19 vaccination, we continued the story we built in 2020 to sell more burgers virtually. This time, we built a virtual restaurant on the largest Role Playing server of GTA in Brazil, transforming the game into a Meta-Commerce platform.