WE ENCOURAGED PEOPLE TO ENGAGE IN A MÉNAGE À TROIS DURING CINEMA SESSIONS.

The movie "The Normals 2" humorously explores the Ménage à Trois concept. For the premiere, we changed some algorithms on one of the largest ticket-selling websites in the country. During seat selection, people could vote on who they wanted to sit next to. The most voted for each seat secured their spot in the cinema.