WE SHOWED THAT EVERY VICTORY STARTS WITH A BET.

Betano, one of the world's largest sports betting platforms, invites Brazilians to bet during the World Cup through a campaign that creates a true and emotional connection with the consumer. The film tells a story of overcoming, common to the Brazilian national team players, exploring the idea that they are where they are because someone, one day, bet on them. After all, every victory starts with a bet.

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BET ON THE CAMPAIGN

The campaign also featured a website that functioned as a large product demo, where people could learn how to use the platform and earn benefits by betting on the scenes of certain scenes from the film itself that had not been revealed.

SCENES REVEALED:

MECHANICS: